How to Avoid Customer Friction

How to Avoid Customer Friction

This educational post was provided by CenterEdge Software. Customer friction is defined as those points in our processes and experience that cause guests discomfort, hassle or annoyance. And that discomfort provides opportunities for guests to consider whether doing...

How Brains Process Your Redemption Area

This educational post was provided by Redemption Plus. You walk into your local grocery store in search of one thing: ice cream! Right away you know what part of the store you need to go to — the frozen food aisle. From there you can browse different types of frozen...