Amusement 360 Event
Learn The Tools To Build A More Profitable Business
May 6-8, 2025
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The Place Where Ambitious People Keep Growing
Connect With Entrepreneurs And Business Owners
Running a business (or opening a new one) is hard work, and at times it can feel lonely and overwhelming. The Amusement 360 Event is the perfect place to clear your head, connect with others in the industry, and create energy and momentum in your business.
This is not a typical educational event. It’s an EXPERIENCE unlike anything else. There’s a reason 100% of attendees would recommend this event to industry colleagues. Whether you’re looking to open your first location-based entertainment venue or you’re a veteran operator, you WILL learn valuable tools and meet amazing people.
“The people you meet and connect with here can change your life!” Stephanie Moxley, Pins &Wheels
Real Results From Real People
Revenue Growth
100%
of attendees learned something that grew their top-line revenue.
Leadership
99%
of attendees learned something that helped them become a better leader.
Profitability
99%
of attendees learned something that improved their profitability.
Recommendation
100%
of attendees would recommend this event to industry colleagues.
*Results based on surveys conducted at 4 Amusement 360 events in 2023 and 2024, and completed by 142 attendees.
Is The Amusement 360 Event Right For You?
New Startups
If you’re opening your first family entertainment center, here’s what you’ll get from this event:
- Gain access to 14+ hours of educational content: presentations, panels, interviews, and more
- Meet and learn from owners who have been operating for years
- Network with other startup entrepreneurs from across the country
- Understand the common pitfalls of opening a venue and how to avoid them
- Learn attractions, operations, marketing, and leadership best practices
- Meet with some of the best industry vendors to help you plan your venue
Existing Owners/Operators
If you already own and operate an FEC brand, here’s what you’ll get from this event:
- Gain access to 14+ hours of educational content: presentations, panels, interviews, and more
- Step away from the day-to-day stress and create a plan for growth
- Join a community of peers who are helping each other succeed
- Learn the tools to help you become a better leader for your team
- Reconnect with your WHY and return to your venue feeling invigorated
- Meet with some of the best industry vendors to plan for the future
Agenda
We have an amazing lineup of content for you at this event. Everything from leadership and business growth strategies to operational and marketing tactics. The event starts at 2:00pm Eastern on Tuesday, May 6 and ends at 2:30pm Eastern on Thursday May 8.
| Time | Speaker | Topic |
| 2:00pm – 2:15pm | Danny Gruening | Welcome to Amusement 360 |
| 2:15pm – 2:45pm | Danny Gruening Michelle Gruening |
Embrace This Mindset to Overcome Any Business Challenge |
| 2:45pm – 3:15pm | Jerry Merola | Is Now The Time to Grow Your Brand? |
| 3:15pm – 3:30pm | Networking Break | |
| 3:30pm – 4:00pm | Armando Lanuti Russ Van Natta |
Understand the Factors That Impact Attraction Decisions |
| 4:00pm – 4:30pm | Delta Strike DFX Laserforce QubicaAMF |
Panel Discussion |
| 4:30pm – 5:00pm | Vendor/Networking Break | |
| 5:00pm – 5:30pm | TBA | Operator Interview |
| 5:30pm – 6:30pm | Scott Harvey | Keynote – Silence Kills: Communication Tactics with a Hostage Negotiator |
| 6:30pm – 10:00pm | Dinner, Drinks, and Fun! |
| Time | Speaker | Topic |
| 9:00am – 9:15am | Russ Van Natta Kimberly Schilling |
Day 2 Kickoff |
| 9:15am – 9:45am | A&A Global Betson Embed Shaffer |
Panel Discussion |
| 9:45am – 10:30am | Vendor/Networking Break | |
| 10:30am – 11:00am | Jerry Merola | Understand the Factors That Impact Attraction Decisions |
| 10:30am – 11:00am | Kevin Lonzo | Save Thousands With a Proactive Approach to Liability |
| 11:10am – 11:40am | Dave Wallace | Operational Best Practices |
| 11:10am – 11:40am | Jason Wistreich Bob McCall |
More Than Drawings: The Unexpected Value of Architects |
| 11:50am – 12:20pm | Meaghan Flickinger | Digital Marketing Fundamentals that Impact Revenues |
| 11:50am – 12:20pm | Genevieve Sullivan | Service Superheroes: How to Create Memorable Moments with Minimal Staff |
| 12:20pm – 1:30pm | Networking Lunch | |
| 1:30pm – 2:00pm | Adam Kleinhenz Britannie Betti |
Arcade 201: Advanced Strategies to Boost Profits |
| 1:30pm – 2:00pm | Bart Burger | The 5 Choices of Extraordinary Productivity |
| 2:10pm – 2:40pm | Kevin Williams | Future-Proofing Your Entertainment Venue |
| 2:10pm – 2:40pm | Dave Wallace | The Power of a Great Food and Bar Program in Your FEC |
| 2:50pm – 3:20pm | CenterEdge Software Party Center Software ROLLER |
Panel Discussion |
| 3:20pm – 4:15pm | Vendor/Networking Break | |
| 4:15pm – 5:00pm | TBA | Operator Interview |
| 5:00pm – 5:30pm | Danny Gruening | Beyond Achievement: Create Fulfillment in Business and Life |
| 5:30pm – 7:00pm | Theme Factory Tour | |
| 7:00pm – 10:00pm | Dinner, Drinks and Fun |
| Time | Speaker | Topic |
| 9:30am – 9:45am | Russ Van Natta Kimberly Schilling |
Day 3 Kickoff |
| 9:45am – 10:15am | TBA | Operator Interview |
| 10:15am – 11:00am | Vendor/Networking Break | |
| 11:00am – 11:30am | Sarah Paz | The Story of Data and How it Can Drive Business Growth |
| 11:30am – 12:00pm | Sherry Howell | 5 Simple Ways to Increase Revenue by a Million Dollars |
| 12:00pm – 1:15pm | Networking Lunch | |
| 1:15pm – 1:45pm | Armando Lanuti | Grow Your Business With a Vivid Vision |
| 1:45pm – 2:30pm | Danny Gruening Michelle Gruening |
The Journey to Becoming an Influential Leader |
Speakers
This event showcases some of the best experts in the amusement industry, and they will share action items you can apply to every aspect of your business. You don’t want to miss this lineup of 18+ presenters!
Danny Gruening
Action Lab Leadership
Russ Van Natta
Creative Works
Armando Lanuti
Creative Works
Kimberly Schilling
Creative Works
Michelle Gruening
Action Lab Leadership
Scott Harvey
Speaking of Harvey
Jerry Merola
AEM
Dave Wallace
Turfway Entertainment
Sarah Paz
Embed
Kevin Lonzo
Lonzo Law
Britannie Betti
Betson
Adam Kleinhenz
Shaffer
Genevieve Sullivan
TrainerTainment
Meaghan Flickinger
Trifecta Management Group
Bart Burger
QubicaAMF
Kevin Williams
Stinger Report
Jason Wistreich
JKRP Architects
Bob McCall
JKRP Architects
Sherry Howell
CenterEdge Software
Testimonials
Here’s a small sample of the amazing feedback we received from attendees at last year’s events!
“Creative Works put on one of the most energizing, educational programs we’ve attended. The learning opportunities and networking experiences were outstanding. We can’t thank you enough.”
Rebecca Garza
“Amusement 360 is such an amazing, well run, well organized event. The attention to detail is not lost on the attendee. The quality of speakers, interviews, and sponsors is top notch! This has become a don’t miss event.”
Sandy Johnson
“The value of the knowledge recieved can’t be assigned a monetary value. The amount of mistakes that result in a loss of time and money will absolutely be prevented/limited by attending.”
Chris Bowles
“I would encourage any and every person that is opening an FEC to attend, no matter the distance, price, or convienence to attend. It has saved me tens of thousands of dollars in misteps and do-overs.”
Brent Faulk
“What I learned in 2 1/2 days would have taken many years of real world trial & error experience to achieve and understand”
Jeremy Hamilton
“The show was executed beautifully. The content was relevant, personal, and has the ability to be applied to any style of FEC.”
Grady Hinchman
“Every speaker had valuable information that I could put into play immediately with my team to provide a better experience for our guests or for our team members.”
Jared Harrelson
“I recieved my money’s worth in the very first session! It has been fantastic to network with so many professionals and operators. Everyone is so willing to share information. It feels like a ridiculously fun family.”
Jenni Trimble
“If you are just starting out, don’t just come once. Each 360 will build on each other. You will meet new people, and learn so much!”
Tim Pokorski
“Creative Works puts on the best event for new and existing operators. There is something for everyone, regardless of experience, to learn.”
Jim Webber
“I’ve been in the industry 16 years, I really appreciate the higher level topics and the topics that apply across and outside of our industry.”
Scott Logan
“This event just saved me massive headaches I never would have seen coming. My confidence to suceed in this industry is through the roof! “
Willie Blount
Register
Amusement 360 Event Registration
Location: Indianapolis- Printed Event Booklet and Attendee Welcome Bag
- Door Prize Raffles
- Networking With Entrepreneurs and Operators
- Educational Presentations, Operator Interviews, and Panel Discussions
- Keynote Presentation
- Behind-the-Scenes Theme Factory Tour
- Meals During Event
- Transportation During Event
Still not sure if you’re ready to attend? Click here to ask a question!
Location and Travel
The Amusement 360 Event takes place at the Embassy Suites Event Center near the Indianapolis airport. The hotel is attached to the event center, so you can experience the entire event without needing to drive anywhere.
Event Location
Embassy Suites Event Center
2353 Perry Road, Plainfield, IN, 46168
Event Hotel
Embassy Suites Hotel – Book Now
Book by April 3 for the discounted group rate of $177/night
6089 Clarks Creek Rd, Plainfield, IN 46168
Event Details
Event Start
Check-in begins Day 1 (Tuesday) and the event will start promptly at 2:00pm
Event Conclusion
The event will conclude on Day 3 (Thursday) around 2:30pm, but we encourage you to stay through the night for other networking opportunities. The attendees who fly out Thursday afternoon/evening usually miss the final few presentations. If you’re investing the time and money to attend, you probably don’t want to miss anything.
Meals
We will provide snacks and dinner on Day 1 (Tuesday), lunch and dinner on Day 2 (Wednesday), and lunch on Day 3 (Thursday). You receive complimentary breakfast every morning if you stay at the Embassy Suites Hotel.
Take Notes
Clothing
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FAQ
Will the event sell out?
What if I have a scheduling conflict and can't attend the upcoming event?
What will I learn?
In short, you’ll learn everything you need to operate a more profitable location-based entertainment venue. This includes design & development topics (site design, real estate negotiations, funding strategy, etc) and marketing & operation topics (attraction operations, hiring and training, marketing, etc). Plus you’ll have the opportunity to meet fellow operators from across the country.
What's included in my registration cost?
We take care of just about everything you need. We cover all meals from Tuesday dinner through Thursday lunch. In addition, we provide a custom event binder where you can take notes, along with a welcome bag with lots of goodies. Your registration does not include travel or lodging.
What should I bring?
What time does the event start?
The event starts on Day 1 at 2:00pm. For full details on the times and schedule, please see the Agenda section of this page.
If I already operate a center, is this the right event for me?
If I want to open my first center, is this the right event for me?
What partners/vendors will you have at the event?
Partners
This event wouldn’t be possible without the support of our amazing Partners. All of these companies will be present at the event, so you can schedule 1-on-1 time to ask questions and learn about their products and services.
Gold Partners
Silver Partners
Supporting Partners
