This educational post is provided by Embed.
Russ Van Natta talks with Sara Paz, the Chief Marketing & Growth Officer at Embed. She explains how FEC operators can use data to make smarter decisions and improve day-to-day efficiency. Sara breaks down how operators can remove friction, upgrade the guest journey, and future-proof their business with tech that actually moves the needle.
They cover everything from the rise of mobile wallet payments to the shift toward fully contactless systems. Sara also shares how teams can embrace a “fun crusader” mindset that drives energy, ownership, and growth. The episode is packed with practical ideas that help operators boost revenue, streamline operations, and deliver a guest experience people rave about.
Key Takeaways
- Friction-Free Experiences – Smart tech removes pain points. When the experience is smooth, guests spend more and enjoy more.
- Power of Digital Payments – Mobile wallets and cashless systems do more than speed up transactions. They build trust, add convenience, and encourage repeat visits.
- Data as a Growth Tool – Real-time insights help operators make better decisions. Data reveals where efficiency is slipping and where new opportunities are waiting.
- Leadership That Inspires – Strong female leadership at Embed pushes innovation forward. It creates a culture built on collaboration, empowerment, and progress.