2024 Event Dates
Amusement 360 Event: April 23-25, 2024
Amusement 360 Event: September 10-12, 2024
The speakers, agenda, and details are being finalized for the 2024 events and will be announced later this year.
September Event Recap
On September 19-21, 2023, we held the Amusement 360 Event and focused on helping operators serve their staff and guests at a higher level. We wanted to help operators remember why they’re in this industry, why the memories and smiles matter, and why their venues hold an important place in their communities.
- 91 Attendees – 50/50 split of existing operators and new startups
- 14 Hours of Programming – educational presentations, panel discussions, and interviews
- 19 Speakers – experts who shared knowledge with attendees during the event
- 22 Partners – the vendors who sponsor the event and help attendees reach their business goals
- 100% – the percentage of Amusement 360 attendees who would recommend the event
Event Focus – SERVE
The family entertainment industry is about more than just making a profit. It’s about serving communities and creating a place where people can celebrate and escape together. We helped operators create a new focus on their businesses, their staff, and their guests in order to serve them at the highest level.
With the incredible number of speakers, experts, and interviews, every day was filled with key insights. We distilled the content to provide you with small sample of the many takeaways from the March event.
Generosity Can Be More Than Money
Kimberly Schilling, one of the owners at Creative Works, shared her passion about generosity. When people hear about generosity, they often think about donating money to a charitable cause. That’s certainly not the only way to be generous. She shared stories from multiple operators in this industry that illustrated how you can be generous with your time and your facility. In fact, when you have an “open hand” of generosity in your business, it often comes back to you in the form of revenue and positive press.
Local Media Is A Powerful Marketing Tool
Kevin talked about the importance of getting coverage from your local news media. This earned media can be a very powerful and effective tool, and he shared some interesting statistics to illustrate this. When a person sees a business in the local news, here’s the impact:
- 31% increase in brand recall
- 62% increase in brand interest (willingness to learn more)
- 75% increase in brand consideration (likelihood to spend money)
Make Your Staff Powerful
“The conductor of an orchestra doesn’t make a sound. For his power, he depends on his ability to make other people powerful.” Danny quoted Benjamin Zander, the conductor of the Boston Philharmonic Orchestra, in a presentation about personal growth. Leaders have an enormous and important responsibility. And if they focus on helping to awaken possibility in their team members, the culture will transform. And there’s nothing more fulfilling for a leader than helping other people grow, both personally and professionally.
A Properly Poured Beer Increases Your Profits
Food and beverage training is crucial to success, from managers to front-line workers. David gave an example of pouring a beer. Most people know that a pint glass can fit 16oz of beer, but that’s only when it’s poured incorrectly. A properly poured beer has 1 inch of head (aka foam) on top. This 1 inch equals 4oz of liquid. When you pour a beer with this 1 inch of head, you’re saving 4oz on every beer sold, which is a huge boost to your bottom line.
Here’s a small sample of the amazing feedback we received from attendees at the September 2023 event!
“I met so many peers that are all willing to help me grow my business at 360. “
“This was so informative, so many people willing to help. I learned things I didn’t even know existed! “
“Amusement 360 has the vast knowledge of an IAAPA show floor packed into an intimate & mangeable setting. “
This event was great for an operator in the planning phase to network and meet the industry players.
“I’ve been in the industry 16 years, I really appreciate the higher level topics and the topics that apply across and outside of our industry.”
“This event has greatly improved my confidence that I can succeed as a new operator in this industry. “
“No matter how long or how short you’ve been in the FEC industry this event has educational and real world knowledge that everyone benefits from. And the best part- they fill up your toolbox with all the tools you’ll need to implement strategies and your facility. “
“I have been thinking about starting an FEC. This event just saved me massive headaches I never would have seen coming. My confidence to suceed in this industry is through the roof! “
“The event was amazing and very informative. It was great spending a couple of days with owners of large multi-million dollar FEC’s all the way to people planning their first FEC. Everyone was so welcoming! “
“It is incredible to see other individuals in the same industry as you with similar challenges and goals, strategies and success storeis, and they’re here with you and willing to share. “
Several members of our own team are speaking, and we love sharing our extensive attraction knowledge with operators from around the world. We also work with the best speakers, experts, and consultants in the amusement industry. These experts will provide action items you can apply to every aspect of your business.
Russ Van Natta
Five Star Parks
Five Star Parks
Grand Station Entertainment
Recoil Trampoline Park
High Altitude Strategies
Amusement Entertainment Management
Pinnacle Entertainment Group