360 Event
The Amusement Education Event for Startups and Operators
Survival Mode Is Over. Reclaim Your Business And Go ALL IN For Future Growth
August 24-26, 2021
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Virtual and In-Person Tickets Available
Reclaim Your Business
The pandemic tested your business, your determination, and your resolve. But you didn’t back down. You stood tall and fought through, and now it’s time to reclaim your business and go ALL IN for future growth. The Amusement 360 Event is the best place to learn from experts and get the tools you need in your business right now. This event features dozens of presentations, networking, personal and professional development, site visits, and a whole lot more.
Even if you’re not ready to think about growth quite yet (and you’re still surviving week to week), the content from this event can help give you a boost. The industry is turning a corner, and we’re ready to help you dominate your market, whether that’s tomorrow or a few months down the line.
Networking
You’ll meet 60-80 operators from around the country. This is your opportunity to network, ask questions, and learn.
Presentations
Some of the best experts in the industry will present and provide actionable tips to help you grow your business.
Q&A
We have operator interviews and panel discussions where you can ask questions and collaborate with everyone in the room.
Site Visits
Visit and tour multiple entertainment centers. Analyze the differences in layout and market to make more informed choices for your own business.
1-on-1 Meetings
Schedule meetings with the top vendors in the industry to deep-dive on your project, your needs, and your goals.
Is 360 Right For You?
We’ve had hundreds of existing and aspiring operators attend this event from all over the world. Even though they all had unique challenges, the experts at this event helped set them up for long-term success.
New Startups
As you look to open your first venue, there is so much to learn. How much space do you need? What attractions make most sense for your goals? What are the best ways to get financing? How do I hire the right employees? At this event, experts will answer all these questions for you. In fact, we have a series of 5 presentations specifically catered to you as a new startup.
Plus you’ll get the opportunity to watch interviews with existing operators, network with others in the industry, watch valuable panel discussions, and more. The things you’ll learn at this event will help you avoid mistakes, save money, and create a foundation for long-term success.
Register for a Premium Ticket to gain access to everything.
Existing Operators
After months of virtual events and education, you have the opportunity to come back meet with operators face-to-face for education, networking, and fun! Sure, we also have virtual registration available, but we know the power of being here in person if you’re able to travel. Either way, there will be so much valuable content for you at this event: risk mitigation, PR and marketing strategies, avoiding hidden costs, employee productivity, operator interviews, and much more.
Plus we have some amazing keynote speakers. A former hostage negotiator will give you the tools to communicate more effectively with your employees and your customers, and a business coach will give you the tools to create a life and business that will bring you fulfillment and higher levels of success.
Register for a Premium Ticket to gain access to everything.
What Makes 360 Different?
All the educational events in this industry are beneficial. In fact, we attend and support many of them. Because there are so many great events, we’ve worked hard to make 360 different:
- It’s 100% education-focused. No sales pitches and no pressure.
- See panel discussions that are beneficial to both operators and startups.
- The content includes high-level business strategy and leadership skills for owners.
- We also cover day-to-day operations content for you and your managers.
- We help you create actionable goals and we provide accountability follow-up calls.
- We have site visits, operator interviews, keynote presentations, and much more.
Experts
Several members of our own team are speaking, and we love sharing our extensive attraction knowledge with operators from around the world. We also work with the best speakers, experts, and consultants in the amusement industry. These experts will provide action items you can apply to every aspect of your business.
Armando Lanuti
Creative Works
Russ Van Natta
Creative Works
Danny Gruening
Creative Works
Sheryl Bindelglass
SherylGolf
Scott Harvey
Speaking of Harvey
Sherry Howell
CenterEdge Software
Mark Keene
Transformation Coaches
Josh Liebman
AttractionPros
Kevin Lonzo
Lonzo Law
Kevin Loughery
Prospr Communications
Jerry Merola
AEM
Frank Price
FL Price
Beth Standlee
TrainerTainment
David Wallace
Turfway Entertainment Management
Pete Gustafson
AAMA
Jim Howell
Perky's Pizza
Scott Emley
High Five
Agenda
We have an amazing lineup of content for you at this event. Everything from leadership strategies and risk mitigation to operational tactics and PR strategies. Click on any of the time blocks below to expand the content.
Day 1 – August 24
1:00pm - 2:00pm EST - Check In & Networking
Check in to the event and get a chance to start networking with other attendees, operators, partners and Creative Works staff. Also, enjoy some appetizers during this time.
2:00pm - 4:30pm EST - Education Sessions
- Welcome – Danny Gruening
- Go ALL IN for your Business and Customers in 2021 – Russ Van Natta and Danny Gruening
- State of the Industry
- Break – Opportunity to network and see demos from event partners
- Business Strategies and Risk Mitigation for Profitable Growth – Danny Gruening
- Maximize Attraction Revenue – Russ Van Natta and Danny Gruening
5:00pm - 6:00pm EST - Keynote Presentation
Mark Keene from Transformation Coaching takes you on a powerful journey to create massive personal growth in your life.
6:00pm - 10:00pm EST - Theme Factory Tour and Dinner/Drinks
Enjoy a tour of our Theme Factory, where you will get to see how all of our projects come to life. Then, we will have dinner and drinks, followed by a social hour, back at the event center.
Day 2 – August 25
8:45am - 12:20pm EST - Warm Up and Education Sessions
- WARM UP: Get Into Peak State! – Mark Keene
- Recap of Day 1 – Russ Van Natta and Danny Gruening
- Panel Discussion – The Future of Laser Tag
- Break – Opportunity to network and see demos from event partners
- Performance Leadership for Managers and Owners – Beth Standlee
- Location, Demographics, and Competition for your new Business – David Wallace
- How to Find Talents When Nobody is Applying – Sheryl Bindelglass
- Show Me The Money – Project Financing in 2021 – Jerry Merola
- The Hidden Costs Every FEC Operator Should Be Looking For – Sherry Howell
- Liability – How Being Proactive Can Save You Thousands – Kevin Lonzo
- Lunch
- Panel Discussion – The Impact of the Arcade
- A “People” Attraction – Employee Interaction and Productivity – Frank Price
- How To Turn Dissatisfied Guests into Loyal Advocates – Josh Liebman
12:20pm - 1:30pm EST - Lunch Break
Enjoy a hot meal, chat with other attendees, and build relationships.
1:30pm - 3:20pm EST - Education Sessions
- Panel Discussion – The Impact of the Arcade
- A “People” Attraction – Employee Interaction and Productivity – Frank Price
- How To Turn Dissatisfied Guests into Loyal Advocates – Josh Liebman
- Create Customer-Focusede and Flexible Design – Armando Lanuti
3:45pm - 4:30pm EST - Operator Interview
Learn insights, tips and knowledge from a top operator in the entertainment industry.
4:30pm - 9:15pm EST - Dinner and Site Visit
We take a trip up to Woodland Bowl for dinner, drinks, and fun! Transportation provided.
Day 3 – August 26
9:00am - 12:00pm EST - Recap and Education Sessions
- Recap of Day 2 – Russ Van Natta and Danny Gruening
- Panel Discussion – The Guest Experience
- The Secrets to Successful PR Campaigns- Kevin Loughery
- Break – Opportunity to network and see demos from event partners
- Keynote: High Impact Communication with a Hostage Negotiator – Scott Harvey
12:00pm - 1:00pm EST - Lunch Break
Enjoy a hot meal, chat with other attendees, and build relationships.
1:00pm - 1:45pm EST - Operator Interview
Learn insights, tips and knowledge from a top operator in the entertainment industry.
1:45pm - 2:45pm EST - Education Sessions and Event Review
- Leadership is Hard – The Cost of Doing Nothing – Armando Lanuti and Danny Gruening
- Event Review and Next Steps – Danny Gruening
Register
Free Virtual
Location: Online- Digital Event Booklet
- Printed Event Booklet*
- Access to Video Recordings**
DAY 1
- Virtual Networking
- Educational Presentations
- Keynote Presentation
- Theme Factory Tour
DAY 2
- Panel Discussions
- Educational Presentations
- Operator Interview
- FEC Site Visit and Tour
DAY 3
- Panel Discussions
- Educational Presentations
- Keynote Presentation
- Operator Interview
Premium Virtual
Location: Online- Digital Event Booklet
- Printed Event Booklet*
- Access to Video Recordings**
DAY 1
- Virtual Networking
- Educational Presentations
- Keynote Presentation
- Theme Factory Tour
DAY 2
- Panel Discussions
- Educational Presentations
- Operator Interview
- FEC Site Visit and Tour
DAY 3
- Panel Discussions
- Educational Presentations
- Keynote Presentation
- Operator Interview
Premium In-Person
Location: Indianapolis- Digital Event Booklet
- Printed Event Booklet*
- Access to Video Recordings**
DAY 1
- Networking
- Educational Presentations
- Keynote Presentation
- Theme Factory Tour
DAY 2
- Panel Discussions
- Educational Presentations
- Operator Interview
- FEC Site Visit and Tour
DAY 3
- Panel Discussions
- Educational Presentations
- Keynote Presentation
- Operator Interview
*You will receive a printed booklet if you register for a virtual ticket by Friday August 13. All in-person tickets will receive a printed booklet regardless of registration date.
**You will have access to recordings for the presentations in your ticket. Recordings will be available for 30 days after the event.
Testimonials
100% of attendees surveyed would recommend this event to industry colleagues. We’ll let them do the talking…
Location and Travel
The 360 Event takes place at the brand-new Embassy Suites Event Center near the Indianapolis airport. The hotel is attached to the event center, so you can experience the entire event without needing to drive anywhere.
Event Location
Embassy Suites Event Center
2353 Perry Road, Plainfield, IN, 46168
Event Hotel
Embassy Suites Hotel
A block of rooms has been reserved for August 23-27.
The deadline to book a room is August 8th at 11:59 PM.
Booking Code: CWA
6089 Clarks Creek Road, Plainfield, IN 46168
Event Details
Event Start
Check-in begins Day 1 (Tuesday) and the event will start promptly at 2:00pm
Event Conclusion
The event will conclude on Day 3 (Thursday) around 3:00pm, but we encourage you to stay through the night for other networking opportunities. The attendees who fly out Thursday afternoon/evening usually miss the final few presentations. If you’re investing the time and money to attend, you probably don’t want to miss anything.
Meals
We will provide snacks and dinner on Day 1 (Tuesday), lunch and dinner on Day 2 (Wednesday), and lunch on Day 3 (Thursday). You receive complimentary breakfast every morning if you stay at the Embassy Suites Hotel.
Take Notes
Clothing
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FAQ
Will the event sell out?
What if I have a scheduling conflict and can't attend the upcoming event?
What will I learn?
What's included in my registration cost?
What should I bring?
What time does the event start?
The event starts on Day 1 at 4:00pm. For full details on the times and schedule, please see the Agenda section of this page.
If I already operate a center, is this the right event for me?
If I want to open my first center, is this the right event for me?
What partners/vendors will you have at the event?
Partners
This event wouldn’t be possible without the support of our amazing Partners. All of these companies will be present at the event, so you can schedule 1-on-1 time to ask questions and learn about their products and services.
