For the second straight year, we’re hosting the Innovation Showcase. This free, fully-virtual event is your chance to see the latest attractions, technology, and services from over 20 of the top vendors in the industry. As you prepare to make buying decisions through the end of the year and into next year, this is THE place to learn about the best new offerings and acts as a preview to what you’ll see at the IAAPA Expo in November. For more information about the Innovation Showcase and to register for free, click here.
August Event Recap
On August 24-26, we held the Amusement 360 Event in a hybrid format for the first time ever. About 70 operators joined us in Indianapolis for the first in-person event in over 18 months, while hundreds more joined the event in a virtual format. The result was our biggest event ever, with more speakers, education sessions, and keynote presentations than ever before. Continue reading to see some statistics and important takeaways from the event.
- 185 Total Registrations – total operators who registered for the event and committed to improving their business
- 25 Hours – the total number of hours of education, networking, socializing, site visits, and tours
- 18 Speakers – experts who shared knowledge with attendees during the event, an Amusement 360 record
- 100% – the percentage of Amusement 360 attendees who would recommend the event
Event Focus – ALL IN
As the entertainment industry continues its strong rebound, this event was focused on helping operators reclaim their business and go ALL IN for future growth. The knowledge that operators learned at this event will help them dominates their market and competition.
With the incredible number of speakers, experts, and interviews, every day was filled with key insights. We distilled the content to provide you with some of the biggest takeaways from the August event.
You Can Create Unexpected and Lifelong Memories For Your Guests
Think about the best entertainment experience you’ve ever had. Odds are, it was memorable because it was a unique and special moment for you. You have the opportunity to create these types of memories for your guests in your FEC. Harvey shared a story about how him and his family got tickets to a Garth Brooks concert and were pleasantly surprised when they were upgraded to front-row tickets at no additional cost. It was an experience that Harvey and his family will never forget. Think about how you can give these experiences to your guests.
Guest Complaints Are a Positive For Your Business
Ofentimes, we shutter when we hear the words “guest complaints.” However, they can be a positive thing for your business. According to Liebman, guest complaints are a gift! They allow you to fix issues in your business that you otherwise wouldn’t have noticed. Furthermore, they give you the chance to turn detractors into promoters. It’s a chance to restore the guest’s satisfaction and encourage them to visit again. Your employees can also learn and grow if you empower them to handle these complaints. You can do this by giving them a guideline for handling the complaint directly with the customer. A great process for this is the LAST (Listen, Apologize, Solve, Thank) technique.
The “Best” Is A Moment In Time
Business owners can often get caught up in the idea of being the best. But “best” is ill-defined and isn’t a long-term strategy; there were times when Blockbuster or Kodak were the best, but those times didn’t last. Those companies were playing the “finite game” to hold onto the status quo (Blockbuster wanted to keep late fee revenue and Kodak wanted to keep selling film instead of digital). Business owners should consider setting aside “best” to instead focus on the “infinite game,” where your goal is to keep playing (stay in business) in perpetuity.
Separating The Problem From The Symptom
Oftentimes when we find an issue in the business and we go to solve it, that issue may be the symptom of a root problem. If we bandaid the symptom by fixing the issue, it ultimately doesn’t fix anything. We need to fix the root cause.
Here are a few questions to ponder to help you get to the root cause of a problem: What are the possible reasons I’m noticing the symptom? What isn’t happening that, if it did happen, would cause the symptoms to narrow or disappear? What is happening that, if it stopped happening, would cause the symptoms to narrow or disappear?
Master Your State
Your “state” is your mental, emotional, and physical condition at any point in time. Your state is determined by the triad: your body, mind, and words – you can control these to master your state. This is important because your state creates meaning, meaning creates emotions, and emotions determine your quality of life.
- Body – Are you sitting and slouching? Or are you getting up and moving around to increase energy? Changes in your physiology are the fastest way to improve your state.
- Mind – Are you focusing on the right things in your life? Or are you letting outside distractions (like news or politics) hijack your focus?
- Words – Are your words and language creating negative energy? Or is your language serving you (and those around you) well?
Experts From August
We brought in some of the best speakers, experts, and consultants in the amusement industry. Over the course of 2.5 days, they shared all their best insights and knowledge.
Russ Van Natta
Amusement Entertainment Management
Speaking of Harvey
The 360 Event has received amazing reviews from hundreds of attendees over the years. We’ll let them do the talking…
“Amusement 360 offers insights to what operators in the FEC industry are facing, not only in today’s Covid environment, but in the day to day workplace and operations challenges. You may not always know what you’re going to hear, but you can count on it being relevant and worthwhile! I will attend as often as I’m able!”
“Amusement 360 is an amazing opportunity to not only learn from other operators in the industry but to get a great perspective on how things are changing with technology and how we can adapt and grow with the trends.”
“The time spent taking part in the Amusement 360 events cannot be duplicated in any other seminar. The information you will receive is the most up to date and authentic you will find in our industry.”
“Creative Works brought together a large number of industry professionals that helped provide invaluable information, best practices, and insight into our industry. They combined it with just the right amount of leadership and practical business knowledge to help improve existing companies and give a great foundation to future businesses.”
“I wish we would have attended this event before we opened our bowling alley. The information provided was extremely eye opening, even after 13 years of being in the business. We would have definitely done some things differently had we attended this event before opening. I highly recommend this to anyone that is thinking about opening any type of entertainment center.”