360 Event

The Amusement Education Event for Startups and Operators

Learn The Tools To Build A More Profitable Business

April 25-27, 2023








Grow Together and SERVE Your Community

The family entertainment industry is about more than just making a profit, it’s about serving your communities. The expectations from customers are higher than ever, but the rewards for meeting them are even greater.

The Amusement 360 Event is the best place to learn how to SERVE your guests and employees, create more memories, and build a more profitable business. This event features dozens of presentations, networking, personal and professional development, site visits, and a whole lot more. We’re ready to help you dominate your market now and far into the future. Remember, your business matters. Your staff matters. Your community matters. We want to help you SERVE all of them at the highest level.

Real Results From Real People*

Revenue Growth


of attendees learned something that grew their top-line revenue.



of attendees learned something that helped them become a better leader.



of attendees learned something that improved their profitability.

Business Solutions


of attendees met someone who can help them solve a business challenge.

*Results based on a survey conducted at the August 2022 event and completed by a sample of 31 attendees.

Is The 360 Event Right For You?

New Startups

As you look to open your first venue, there is so much to learn. How much space do you need? What attractions make most sense for your goals? What are the best ways to get financing? How do I hire the right employees? At this event, experts will answer all these questions for you. In fact, we have an education track specifically catered to you as a new startup.

Plus you’ll get the opportunity to watch interviews with existing operators, network with others in the industry, watch valuable panel discussions, and more. The things you’ll learn at this event will help you avoid mistakes, save money, and create a foundation for long-term success.

Existing Operators

At this event, you have the opportunity to come back to meet with operators face-to-face for education, networking, and fun! Sure, we also have virtual registration available, but we know the power of being here in person if you’re able to travel. Either way, there will be so much valuable content for you at this event: risk mitigation, PR and marketing strategies, avoiding hidden costs, employee productivity, operator interviews, and much more.

Plus we have some amazing keynote speakers, including a former FBI-trained hostage negotiator will give you the tools to communicate more effectively with your employees, your customers, and your community.

What Makes 360 Different?

– It’s 100% education-focused. No sales pitches and no pressure.

– The content includes high-level business strategy and leadership skills for owners.

– We also cover day-to-day operations content for you and your managers.

– We help you prioritize what you learned and create actionable goals.

– We have site visits, operator interviews, keynote presentations, and much more.


Several members of our own team are speaking, and we love sharing our extensive attraction knowledge with operators from around the world. We also work with the best speakers, experts, and consultants in the amusement industry. These experts will provide action items you can apply to every aspect of your business.

Armando Lanuti

Armando Lanuti

Creative Works

Russ Van Natta

Russ Van Natta

Creative Works

Danny Gruening

Danny Gruening

Creative Works

The Full Speaker Lineup Is Coming Soon!


We will have an amazing lineup of content for you at this event. Everything from leadership strategies and risk mitigation to operational tactics and marketing strategies. The event starts at 2:00pm Eastern on Tuesday, April 25 and ends at 3:00pm Eastern on Thursday April 27.

The Full Agenda And Schedule Is Coming Soon


Here’s a small sample of the amazing feedback we received from attendees at last year’s events!

“I cannot express how amazing and information coming to Amusement 360 is! In person, we got to network, talk, eat, drink, and laugh with so many who know the industry inside and out and help you connect with another through wanting us all to succeed.”

Shannon Phillips

“Amusement 360 was a great event for new and existing operators alike. Those ‘golden nuggets’ gathered throughout the event were awesome pieces of information that can help your business grow.”

Donte Bankston

“Creative Works puts on an amazing conference. Everything is so well thought out, and I mean everything! The energy, knowledge, creativity, and pride is contagious and inspiring.”

Brad Kissler

“For anyone thinking about getting into the industry, you need to attend this conference. The knowledge and camaraderie gained will prepare you better than anything else.”

Tyler Schow

“Russ has the ability to ask questions of interviewees that the audience is already thinking. His interviews are thorough and informative. You cannot attend without walking away with fresh ideas and energized to be better.”

Sandy Johnson

“No matter where you are at in your project, 360 will advance your project.”

Mike Aulby


Location and Travel

The 360 Event takes place at the Embassy Suites Event Center near the Indianapolis airport. The hotel is attached to the event center, so you can experience the entire event without needing to drive anywhere.

Event Location

Embassy Suites Event Center

2353 Perry Road, Plainfield, IN, 46168

Event Hotel

Embassy Suites Hotel

The deadline for the discounted room block is April 11, 2023. Use the link below and code CWA to book.


6089 Clarks Creek Road, Plainfield, IN 46168

Event Details

Event Start

Check-in begins Day 1 (Tuesday) and the event will start promptly at 2:00pm

Event Conclusion

The event will conclude on Day 3 (Thursday) around 3:00pm, but we encourage you to stay through the night for other networking opportunities. The attendees who fly out Thursday afternoon/evening usually miss the final few presentations. If you’re investing the time and money to attend, you probably don’t want to miss anything.


We will provide snacks and dinner on Day 1 (Tuesday), lunch and dinner on Day 2 (Wednesday), and lunch on Day 3 (Thursday). You receive complimentary breakfast every morning if you stay at the Embassy Suites Hotel.

Take Notes

You’ll receive an informational binder in which you can take notes of everything you learn during the event.


Please bring a light jacket or wear layers as the conference room will be quite cool and we want you to stay comfortable.


Some adult language will be used during the event. Attendees should be at least 18 years old and involved in the business.


Will the event sell out?
The 360 Event has grown in popularity over the years, and it almost always sells out. To make sure you don’t miss it your chance, register today!
What if I have a scheduling conflict and can't attend the upcoming event?
We completely understand. As a business owner, you have a lot on your plate. That’s why we host this event multiple times each year. If you can’t attend the upcoming event, take a look at our future dates.
What will I learn?
In short, you’ll learn everything you need to successfully open and operate attractions. This includes design & development topics (site design, real estate negotiations, funding strategy, etc) and marketing & operation topics (attraction operations, hiring and training, marketing, etc). Plus you’ll have the opportunity to meet fellow operators from across the country.
What's included in my registration cost?
We take care of just about everything you need. We cover all meals from Monday dinner through Wednesday lunch. In addition, we provide a custom event binder where you can take notes, along with a welcome bag with lots of goodies. Your registration does not include travel or lodging.
What should I bring?
A positive mindset! This event is packed with information, so make sure you’re ready to learn and engage. As mentioned in the previous FAQ, we provide just about everything else you need, but bring a jacket or wear layers as the conference space will be quite cool. If you have site designs, business plans, or any other materials, bring them. These will be helpful during your 1-on-1 meetings with our team and the other vendors.
What time does the event start?

The event starts on Day 1 at 4:00pm. For full details on the times and schedule, please see the Agenda section of this page.

If I already operate a center, is this the right event for me?
Yes! You’ll learn a lot of practical operations, marketing, and leadership info that will improve your staff, your facility, and your profits.
If I want to open my first center, is this the right event for me?
Yes! You’ll learn about finding the right location, funding your project, designing your site, and selecting the right attractions. Plus you’ll get a ton of practical operations, marketing, and leadership info that will set you up for success when you open.
What partners/vendors will you have at the event?
We pride ourselves on working with the best vendors in the industry. You can see the full list of partners attending this show in the next section on this page.


This event wouldn’t be possible without the support of our amazing Partners. All of these companies will be present at the event, so you can schedule 1-on-1 time to ask questions and learn about their products and services.

Amusement Products Logo
Betson Logo
Mini Melts
Mini Melts
Mini Melts
Mini Melts
Qubica AMF Logo
Qubica AMF Logo
Shaffer Distributing Company Logo
TrainerTainment Logo


Educational content is one of the driving forces for Amusement 360. These are the companies who will be providing educational presentations during the event.

The Full List of Speakers is Coming Soon