360 Event

The Amusement Education Event for Startups and Operators

Learn The Tools To Build A More Profitable Business

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September 19-21, 2023

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Grow Together and SERVE Your Community

The family entertainment industry is about more than just making a profit, it’s about serving your communities. The expectations from customers are higher than ever, but the rewards for meeting them are even greater.

The Amusement 360 Event is the best place to learn how to SERVE your guests and employees, create more memories, and build a more profitable business. This event features dozens of presentations, networking, personal and professional development, site visits, and a whole lot more. We're ready to help you dominate your market now and far into the future. Remember, your business matters. Your staff matters. Your community matters. We want to help you SERVE all of them at the highest level.

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Real Results From Real People*

Revenue Growth

100%

of attendees learned something that grew their top-line revenue.

Leadership

98%

of attendees learned something that helped them become a better leader.

Profitability

98%

of attendees learned something that improved their profitability.

Business Solutions

100%

of attendees met someone who can help them solve a business challenge.

*Results based on a survey conducted at the April 2023 event and completed by a sample of 42 attendees.

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Is The 360 Event Right For You?

New Startups

As you look to open your first venue, there is so much to learn. How much space do you need? What attractions make most sense for your goals? What are the best ways to get financing? How do I hire the right employees? At this event, experts will answer all these questions for you. In fact, we have an education track specifically catered to you as a new startup.

Plus you'll get the opportunity to watch interviews with existing operators, network with others in the industry, watch valuable panel discussions, and more. The things you'll learn at this event will help you avoid mistakes, save money, and create long-term success.

Existing Operators

At this event, you have the opportunity to meet with operators face-to-face for education, networking, and fun! We all know there's something special about being in the room, being focused and present, and growing the industry together. There will be so much valuable content that you don't want to miss: risk mitigation, PR and marketing strategies, avoiding hidden costs, improving profitability, employee productivity, operator interviews, and much more.

Plus we have an amazing keynote speaker and additional leadership presentations designed to help you become a better business owner, a better leader, and a better communicator.

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Agenda

We have an amazing lineup of content for you at this event. Everything from leadership and business growth strategies to operational and marketing tactics. The event starts at 2:00pm Eastern on Tuesday, September 19 and ends at 2:30pm Eastern on Thursday September 21.

Time	Speaker	Topic
2:00pm - 2:15pm	Danny Gruening	SERVE Your Business and Your Community
2:15pm - 2:45pm	Danny Gruening Russ Van Natta	Demographics and Business Strategy for Growth
2:45pm - 3:15pm	Kevin Loughery	How to Boost your Business with Local Media Coverage
3:15pm - 3:30pm		Networking Break
3:30pm - 4:00pm	Delta Strike Funtastic Laser Blast QubicaAMF	Panel Discussion - Gamification of the Attraction Experience
4:00pm - 4:30pm	Trent Coggins	Operator Interview - How to Create Success in a Small Market
4:30pm - 5:00pm		Networking Break
5:00pm - 6:00pm	Maureen Zappala	Keynote - How to Overcome the Self-Doubt of Imposter Syndrome

Time	Speaker	Topic
9:00am - 9:15am	Russ Van Natta Kimberly Schilling	Day 2 Kickoff
9:15am - 9:45am	Betson Embed Semnox Shaffer	Panel Discussion - Healthy Game Room Performance Indicators
9:45am - 10:30am		Networking Break
10:30am - 11:00am	Beth Standlee	Their Work Ethic Does NOT Suck!
10:30am - 11:00am	Jerry Merola	A Market Feasibility Study is the Path to Success
11:10am - 11:40am	Frank Price	"Habit Building" Should Replace Traditional Training
11:10am - 11:40am	Howard McAuliffe	Place Games and Attractions to Maximize Guest Engagement
11:50am - 12:20pm	Rebecca Metzner	Can I Really Benefit from Influencer Marketing?
11:50am - 12:20pm	David Wallace	Food & Beverage is a Must Have in Today's Entertainment Environment
12:20pm - 1:30pm		Networking Lunch
1:30pm - 2:00pm	Sheryl Bindelglass	Don't Miss Out on Revenue from Sponsorships
1:30pm - 2:00pm	Kevin Williams	Immersive Entertainment's Place in Today's FECs
2:10pm - 2:40pm	Kevin Lonzo	How to Scale Your Business: Additional Locations vs Licensing vs Franchising
2:10pm - 2:40pm	Jackie Hoegger	You Get 1 Shot at Marketing a Grand Opening
2:50pm - 3:20pm	Russ Van Natta Danny Gruening	Wheel of Business - Create Sustainable Business Transformation and Growth
2:50pm - 3:20pm	Armando Lanuti David Wallace	Wheel of Business - The Moving Pieces of a Successful New Venue
3:20pm - 4:15pm		Networking Break
4:15pm - 4:45pm	Russ Van Natta Danny Gruening	Team Culture: The DNA of Guest Service
4:45pm - 5:30pm	Craig Wescott Jeff Gebhart	Operator Interview - How to Approach Selling or Taking on Investment
5:30pm - 9:00pm		Off-Site Trip for Networking, Food, and Fun!

Time	Speaker	Topic
9:30am - 9:45am	Russ Van Natta Kimberly Schilling	Day 3 Kickoff
9:45am - 10:15am	CenterEdge Software Party Center Software Trifecta Redemption Plus	Panel Discussion - Strategic Operations and Maximizing your Tools
10:15am - 11:00am		Networking Break
11:00am - 11:45am	Scott Logan	Operator Interview - Focus on Culture and Maximize your Staff's Talent
11:45am - 1:00pm		Networking Lunch
1:00pm - 1:30pm	Danny Gruening	Create Fulfillment as a Business Leader
1:30pm - 2:15pm	Kimberly Schilling Armando Lanuti	The Business of Generosity
2:15pm - 2:30pm	Danny Gruening	Event Review and Next Steps

Download The Event Agenda

Experts

Several members of our own team are speaking, and we love sharing our extensive attraction knowledge with operators from around the world. We also work with the best speakers, experts, and consultants in the amusement industry. These experts will provide action items you can apply to every aspect of your business.

Armando Lanuti

Creative Works

Russ Van Natta

Creative Works

Danny Gruening

Creative Works

Kimberly Schilling

Creative Works

Jeff Gebhart

Five Star Parks

Craig Wescott

Five Star Parks

Scott Logan

Grand Station Entertainment

Trent Coggins

Recoil Trampoline Park

Maureen Zappala

High Altitude Strategies

Kevin Loughery

Prospr Communications

David Wallace

Turfway Entertainment

Jerry Merola

Amusement Entertainment Management

Beth Standlee

TrainerTainment

Frank Price

FL Price

Howard McAuliffe

Pinnacle Entertainment Group

Sheryl Bindelglass

SherylGolf

Rebecca Metzner

Trifecta Management

Kevin Lonzo

Lonzo Law

Jackie Hoegger

Hoegger Communications

Kevin Williams

Spider Entertainment

Recap Video

We work hard to create events that are educational, valuable, and FUN! Check out some of the highlights from our last event in April!

Testimonials

Here's a small sample of the amazing feedback we received from attendees at last year's events!

"I cannot express how amazing and information coming to Amusement 360 is! In person, we got to network, talk, eat, drink, and laugh with so many who know the industry inside and out and help you connect with another through wanting us all to succeed."

Shannon Phillips

"Amusement 360 was a great event for new and existing operators alike. Those 'golden nuggets' gathered throughout the event were awesome pieces of information that can help your business grow."

Donte Bankston

“Creative Works puts on an amazing conference. Everything is so well thought out, and I mean everything! The energy, knowledge, creativity, and pride is contagious and inspiring."

Brad Kissler

"For anyone thinking about getting into the industry, you need to attend this conference. The knowledge and camaraderie gained will prepare you better than anything else."

Tyler Schow

"Russ has the ability to ask questions of interviewees that the audience is already thinking. His interviews are thorough and informative. You cannot attend without walking away with fresh ideas and energized to be better."

Sandy Johnson

"No matter where you are at in your project, 360 will advance your project."

Mike Aulby

See More Success Stories

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360 Event Registration

Location: Indianapolis

$99

Printed Event Booklet and Attendee Welcome Bag
Door Prize Raffles
Networking With Entrepreneurs and Operators
Educational Presentations, Operator Interviews, and Panel Discussions
Keynote Presentation
Theme Factory Tour and Off-Site Party
Meals During Event
Transportation During Event
Access to Video Recordings After Event

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Still not sure if you’re ready to attend? Click here to ask a question!

Location and Travel

The 360 Event takes place at the Embassy Suites Event Center near the Indianapolis airport. The hotel is attached to the event center, so you can experience the entire event without needing to drive anywhere.

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Event Location

Embassy Suites Event Center

2353 Perry Road, Plainfield, IN, 46168

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Event Hotel

Embassy Suites Hotel - Book Now

6089 Clarks Creek Rd, Plainfield, IN 46168

Other Hotel Options

Here are more hotel options across the street (in walking distance) from the event space:

Homewood Suites - Book Now
2264 East Perry Road, Plainfield, Indiana, 46168

Hampton Inn - Book Now
2244 East Perry Road, Plainfield, Indiana, 46168

Event Details

Event Start

Check-in begins Day 1 (Tuesday) and the event will start promptly at 2:00pm

Event Conclusion

The event will conclude on Day 3 (Thursday) around 3:00pm, but we encourage you to stay through the night for other networking opportunities. The attendees who fly out Thursday afternoon/evening usually miss the final few presentations. If you’re investing the time and money to attend, you probably don’t want to miss anything.

Meals

We will provide snacks and dinner on Day 1 (Tuesday), lunch and dinner on Day 2 (Wednesday), and lunch on Day 3 (Thursday). You receive complimentary breakfast every morning if you stay at the Embassy Suites Hotel.

Take Notes

You’ll receive an informational binder in which you can take notes of everything you learn during the event.

Clothing

Please bring a light jacket or wear layers as the conference room will be quite cool and we want you to stay comfortable.

Language

Some adult language will be used during the event. Attendees should be at least 18 years old and involved in the business.

FAQ

Will the event sell out?

The 360 Event has grown in popularity over the years, and it almost always sells out. To make sure you don't miss it your chance, register today!

What if I have a scheduling conflict and can't attend the upcoming event?

We completely understand. As a business owner, you have a lot on your plate. That's why we host this event multiple times each year. If you can't attend the upcoming event, take a look at our future dates.

What will I learn?

In short, you'll learn everything you need to successfully open and operate attractions. This includes design & development topics (site design, real estate negotiations, funding strategy, etc) and marketing & operation topics (attraction operations, hiring and training, marketing, etc). Plus you'll have the opportunity to meet fellow operators from across the country.

What's included in my registration cost?

We take care of just about everything you need. We cover all meals from Monday dinner through Wednesday lunch. In addition, we provide a custom event binder where you can take notes, along with a welcome bag with lots of goodies. Your registration does not include travel or lodging.

What should I bring?

A positive mindset! This event is packed with information, so make sure you're ready to learn and engage. As mentioned in the previous FAQ, we provide just about everything else you need, but bring a jacket or wear layers as the conference space will be quite cool. If you have site designs, business plans, or any other materials, bring them. These will be helpful during your 1-on-1 meetings with our team and the other vendors.

What time does the event start?

The event starts on Day 1 at 4:00pm. For full details on the times and schedule, please see the Agenda section of this page.

If I already operate a center, is this the right event for me?

Yes! You'll learn a lot of practical operations, marketing, and leadership info that will improve your staff, your facility, and your profits.

If I want to open my first center, is this the right event for me?

Yes! You'll learn about finding the right location, funding your project, designing your site, and selecting the right attractions. Plus you'll get a ton of practical operations, marketing, and leadership info that will set you up for success when you open.

What partners/vendors will you have at the event?

We pride ourselves on working with the best vendors in the industry. You can see the full list of partners attending this show in the next section on this page.

Partners

This event wouldn’t be possible without the support of our amazing Partners. All of these companies will be present at the event, so you can schedule 1-on-1 time to ask questions and learn about their products and services.

Speakers

Educational content is one of the driving forces for Amusement 360. These are the companies who will be providing educational presentations during the event.

The Full List of Speakers is Coming Soon