Amusement 360 Event

August Recap: Hundreds of Operators Went ALL IN

The August hybrid event showed us how strongly the industry is rebounding

Upcoming Event Dates

Amusement 360 Innovation Showcase (Virtual): October 21, 2021 (Click here to register and learn more)

Amusement 360 Event (Hybrid): February 8-10, 2022

Amusement 360 Event (Hybrid): August 16-18, 2022

Innovation Showcase

For the second straight year, we’re hosting the Innovation Showcase. This free, fully-virtual event is your chance to see the latest attractions, technology, and services from over 20 of the top vendors in the industry. As you prepare to make buying decisions through the end of the year and into next year, this is THE place to learn about the best new offerings and acts as a preview to what you’ll see at the IAAPA Expo in November. For more information about the Innovation Showcase and to register for free, click here

August Event Recap

On August 24-26, we held the Amusement 360 Event in a hybrid format for the first time ever. About 70 operators joined us in Indianapolis for the first in-person event in over 18 months, while hundreds more joined the event in a virtual format. The result was our biggest event ever, with more speakers, education sessions, and keynote presentations than ever before. Continue reading to see some statistics and important takeaways from the event.

Event Statistics

  • 185 Total Registrations – total operators who registered for the event and committed to improving their business
  • 25 Hours – the total number of hours of education, networking, socializing, site visits, and tours
  • 18 Speakers – experts who shared knowledge with attendees during the event, an Amusement 360 record
  • 100% – the percentage of Amusement 360 attendees who would recommend the event

Event Focus – ALL IN

As the entertainment industry continues its strong rebound, this event was focused on helping operators reclaim their business and go ALL IN for future growth. The knowledge that operators learned at this event will help them dominates their market and competition.

Recap Video

We work hard to create events that are educational, valuable, and fun! After all, this is the amusement industry, so why not have fun while we tackle important business challenges?

Check out the recap of our August 2021 event:

Key Takeaways

With the incredible number of speakers, experts, and interviews, every day was filled with key insights. We distilled the content to provide you with some of the biggest takeaways from the August event.

Scott Harvey

Scott Harvey

You Can Create Unexpected and Lifelong Memories For Your Guests

Think about the best entertainment experience you’ve ever had. Odds are, it was memorable because it was a unique and special moment for you. You have the opportunity to create these types of memories for your guests in your FEC. Harvey shared a story about how him and his family got tickets to a Garth Brooks concert and were pleasantly surprised when they were upgraded to front-row tickets at no additional cost. It was an experience that Harvey and his family will never forget. Think about how you can give these experiences to your guests.

Josh Liebman

Josh Liebman

Guest Complaints Are a Positive For Your Business

Ofentimes, we shutter when we hear the words “guest complaints.” However, they can be a positive thing for your business. According to Liebman, guest complaints are a gift! They allow you to fix issues in your business that you otherwise wouldn’t have noticed. Furthermore, they give you the chance to turn detractors into promoters. It’s a chance to restore the guest’s satisfaction and encourage them to visit again. Your employees can also learn and grow if you empower them to handle these complaints. You can do this by giving them a guideline for handling the complaint directly with the customer. A great process for this is the LAST (Listen, Apologize, Solve, Thank) technique.

Armando Lanuti

Armando Lanuti

The “Best” Is A Moment In Time

Business owners can often get caught up in the idea of being the best. But “best” is ill-defined and isn’t a long-term strategy; there were times when Blockbuster or Kodak were the best, but those times didn’t last. Those companies were playing the “finite game” to hold onto the status quo (Blockbuster wanted to keep late fee revenue and Kodak wanted to keep selling film instead of digital). Business owners should consider setting aside “best” to instead focus on the “infinite game,” where your goal is to keep playing (stay in business) in perpetuity. 

Danny Gruening

Danny Gruening

Separating The Problem From The Symptom

Oftentimes when we find an issue in the business and we go to solve it, that issue may be the symptom of a root problem. If we bandaid the symptom by fixing the issue, it ultimately doesn’t fix anything. We need to fix the root cause.

Here are a few questions to ponder to help you get to the root cause of a problem: What are the possible reasons I’m noticing the symptom? What isn’t happening that, if it did happen, would cause the symptoms to narrow or disappear? What is happening that, if it stopped happening, would cause the symptoms to narrow or disappear?

Mark Keene

Mark Keene

Master Your State

Your “state” is your mental, emotional, and physical condition at any point in time. Your state is determined by the triad: your body, mind, and words – you can control these to master your state. This is important because your state creates meaning, meaning creates emotions, and emotions determine your quality of life.

  • Body – Are you sitting and slouching? Or are you getting up and moving around to increase energy? Changes in your physiology are the fastest way to improve your state.
  • Mind – Are you focusing on the right things in your life? Or are you letting outside distractions (like news or politics) hijack your focus?
  • Words – Are your words and language creating negative energy? Or is your language serving you (and those around you) well?

Experts From August

We brought in some of the best speakers, experts, and consultants in the amusement industry. Over the course of 2.5 days, they shared all their best insights and knowledge.

Armando Lanuti

Armando Lanuti

Creative Works

Russ Van Natta

Russ Van Natta

Creative Works

Danny Gruening

Danny Gruening

Creative Works

Mark Keene

Mark Keene

Transformation Coaches

Pete Gustafson

Pete Gustafson

AAMA

Beth Standlee

Beth Standlee

TrainerTainment

Sheryl Bindelglass

Sheryl Bindelglass

SherylGolf

Sherry Howell

Sherry Howell

CenterEdge Software

Jerry Merola

Jerry Merola

Amusement Entertainment Management

Josh Liebman

Josh Liebman

Attraction Pros

David Wallace

David Wallace

Turfway Entertainment

Kevin Lonzo

Kevin Lonzo

Lonzo Law

Jim Howell

Jim Howell

Perky's Pizza

Frank Price

Frank Price

FL Price

Scott Emley

Scott Emley

High 5

Rodney Chambers

Rodney Chambers

Party HQ

Scott Harvey

Scott Harvey

Speaking of Harvey

Kevin Loughery

Kevin Loughery

Prospr Communications

Testimonials

The 360 Event has received amazing reviews from hundreds of attendees over the years. We’ll let them do the talking…

Holly Huddle

“Amusement 360 offers insights to what operators in the FEC industry are facing, not only in today’s Covid environment, but in the day to day workplace and operations challenges. You may not always know what you’re going to hear, but you can count on it being relevant and worthwhile! I will attend as often as I’m able!”

Jenna Boyo

“Amusement 360 is an amazing opportunity to not only learn from other operators in the industry but to get a great perspective on how things are changing with technology and how we can adapt and grow with the trends.”

Mike Aulby

“The time spent taking part in the Amusement 360 events cannot be duplicated in any other seminar. The information you will receive is the most up to date and authentic you will find in our industry.”

Guyann Bracken-Fay

“Whether you’re a veteran or a newbie, this is the best organized event. Although the ‘in-person’ event was easier to follow, they’ve put together a fascinating virtual event.”

Bob Switalski, Fun N Stuff Amusements

“Creative Works brought together a large number of industry professionals that helped provide invaluable information, best practices, and insight into our industry. They combined it with just the right amount of leadership and practical business knowledge to help improve existing companies and give a great foundation to future businesses.”

Tommy Barberini, Oak Mountain Lanes

“I wish we would have attended this event before we opened our bowling alley. The information provided was extremely eye opening, even after 13 years of being in the business. We would have definitely done some things differently had we attended this event before opening. I highly recommend this to anyone that is thinking about opening any type of entertainment center.”

Brit Jacobs, Langer Entertainment LLC

“A must for the owner considering building or upgrading a facility. Would recommend revisiting every 3 years at a minimum.”

Daniel Antoniou, Xplore Kids, Inc.

“As an FEC owner this trip has been worth every minute. Very relevant and insightful information shared by the industry’s best.”

Shannon Kubiak, FunDimension

“I can honestly say that unless you are a consultant, you WILL learn and find something to apply to your FEC or to yourself for improvement.”

Kim Green, Xtreme Adventure Zone

“This event has provided so much insight into the family entertainment industry as well as so many valuable relationships going forward. Every member of the Creative Works staff is amazing, knowledgeable, and so energetic. This has been an awesome experience and the attention to detail has been amazing.”

Partners

This event wouldn’t be possible without the support of our amazing Partners. All of these companies will be at the event, so you can ask questions and learn about their products and services.

Creative Works
Delta Strike
Galaxy Multi Rides
Mini Melts
Party Direct
Perkys Pizza
Semnox
Trifecta Management Group