April Event Recap
On April 25-27, 2023, we held the Amusement 360 Event and focused on helping operators serve their staff and guests at a higher level. We wanted to help operators remember why they’re in this industry, why the memories and smiles matter, and why their venues hold an important place in their communities.
- 110 Attendees – a record for the Amusement 360 Event
- 14 Hours of Programming – educational presentations, panel discussions, and interviews
- 20 Speakers – experts who shared knowledge with attendees during the event
- 18 Partners – the vendors who sponsor the event and help attendees reach their business goals
- 100% – the percentage of Amusement 360 attendees who would recommend the event
Event Focus – SERVE
The family entertainment industry is about more than just making a profit. It’s about serving communities and creating a place where people can celebrate and escape together. We helped operators create a new focus on their businesses, their staff, and their guests in order to serve them at the highest level.
With the incredible number of speakers, experts, and interviews, every day was filled with key insights. We distilled the content to provide you with small sample of the many takeaways from the March event.
Generosity Can Be More Than Money
Kimberly Schilling, one of the owners at Creative Works, shared her passion about generosity. When people hear about generosity, they often think about donating money to a charitable cause. That’s certainly not the only way to be generous. She shared stories from multiple operators in this industry that illustrated how you can be generous with your time and your facility. In fact, when you have an “open hand” of generosity in your business, it often comes back to you in the form of revenue and positive press.
People Are More Important Than Revenue
Craig Buster is the General Manager of Coconut Bowl, a 125,000 entertainment center near Reno. Craig has built a culture unlike any other: in an industry built for turnover, the average tenure for his 22 managers is more than 17 years. There are a lot of reasons people stick around, but one of the most important is that Craig cares more about his employees than he does about revenue. As he shared during his interview, if you take care of your people, the revenue will follow. He gives his team autonomy and lets everyone approach their job with an owner’s mentality.
Local Media Is A Powerful Marketing Tool
Kevin talked about the importance of getting coverage from your local news media. This earned media can be a very powerful and effective tool, and he shared some interesting statistics to illustrate this. When a person sees a business in the local news, here’s the impact:
- 31% increase in brand recall
- 62% increase in brand interest (willingness to learn more)
- 75% increase in brand consideration (likelihood to spend money)
Make Your Staff Powerful
“The conductor of an orchestra doesn’t make a sound. For his power, he depends on his ability to make other people powerful.” Danny quoted Benjamin Zander, the conductor of the Boston Philharmonic Orchestra, in a presentation about personal growth. Leaders have an enormous and important responsibility. And if they focus on helping to awaken possibility in their team members, the culture will transform. And there’s nothing more fulfilling for a leader than helping other people grow, both personally and professionally.
You Can Create Unexpected and Lifelong Memories For Your Guests
Think about the best entertainment experience you’ve ever had. Odds are, it was memorable because it was a unique and special moment for you. You have the opportunity to create these types of memories for your guests in your FEC. Harvey shared a story about how him and his family got tickets to a Garth Brooks concert and were pleasantly surprised when they were upgraded to front-row tickets at no additional cost. It was an experience that Harvey and his family will never forget. Think about how you can give these experiences to your guests.
A Properly Poured Beer Increases Your Profits
Food and beverage training is crucial to success, from managers to front-line workers. David gave an example of pouring a beer. Most people know that a pint glass can fit 16oz of beer, but that’s only when it’s poured incorrectly. A properly poured beer has 1 inch of head (aka foam) on top. This 1 inch equals 4oz of liquid. When you pour a beer with this 1 inch of head, you’re saving 4oz on every beer sold, which is a huge boost to your bottom line.
Here’s a small sample of the amazing feedback we received from attendees at the April 2023 event!
“Creative Works put on one of the most energizing, educational programs we’ve attended. The learning opportunities and networking experiences were outstanding. We can’t thank you enough.”
“Amusement 360 is such an amazing, well run, well organized event. The attention to detail is not lost on the attendee. The quality of speakers, interviews, and sponsors is top notch! This has become a don’t miss event.”
“The value of the knowledge recieved can’t be assigned a monetary value. The amount of mistakes that result in a loss of time and money will absolutely be prevented/limited by attending.”
“I would encourage any and every person that is opening an FEC to attend, no matter the distance, price, or convienence to attend. It has saved me tens of thousands of dollars in misteps and do-overs.”
“What I learned in 2 1/2 days would have taken many years of real world trial & error experience to achieve and understand”
“The show was executed beautifully. The content was relevant, personal, and has the ability to be applied to any style of FEC.”
“Every speaker had valuable information that I could put into play immediately with my team to provide a better experience for our guests or for our team members.”
“I recieved my money’s worth in the very first session! It has been fantastic to network with so many professionals and operators. Everyone is so willing to share information. It feels like a ridiculously fun family. “
“If you are just starting out, don’t just come once. Each 360 will build on each other. You will meet new people, and learn so much!”
“Creative Works puts on the best event for new and existing operators. There is something for everyone, regardless of experience, to learn.”
“Amusement 360 is a very well put together educational event for operators of FECs looking to first open, expand, or make changes to improve sales.”
“Amusement 360 provided excellent education material, dynamic and knowledgable presenters, and outstanding networking opportunities.”
Several members of our own team are speaking, and we love sharing our extensive attraction knowledge with operators from around the world. We also work with the best speakers, experts, and consultants in the amusement industry. These experts will provide action items you can apply to every aspect of your business.
Russ Van Natta
Andretti Indoor Karting & Games
Andretti Indoor Karting & Games
Rev'd Up Fun
Speaking of Harvey
Amusement Entertainment Management
Trifecta Management Group
Black Tie Experience