This educational post is provided by Laserblast.
Author: Erik Weasenforth
Laser tag is one of the most profitable attractions for family entertainment centers.
When you combine an immersive laser tag arena with powerful and innovative laser tag equipment, you’ll amaze your guests, increase revenue, and dominate your market.
One of the most important factors in the success of any laser tag attraction is the theme. A well-chosen theme can enhance the experience, make the event more memorable, and even add an element of strategy to the game. In this article, we’ll go over some key points to keep in mind when selecting a theme for your laser tag attraction.
1. Consider the audience
The first thing to consider when choosing a laser tag theme is the audience you are targeting. Different age groups may have different preferences and expectations when it comes to the theme. For example, kids may enjoy a superhero or cartoon-themed arena, while teenagers and adults may prefer a futuristic or post-apocalyptic setting. One general guideline: Build it for the adults, and the kids will still come because kids want to be doing what they see the older kids or adults doing.
2. Take into account the location
The location of your business can also play a role in determining the theme. If you are located in a place with unique history, you can customize the arena to reflect that and stand out from the competition who may have a generic theme. For example, Times Square Grand Slam has a wild west themed laser tag arena, which is fitting for its Texas location.
3. Consider the atmosphere
The theme you choose should also reflect the atmosphere you want to create for your guests. Are you looking for a fun and lighthearted atmosphere, or a more intense and adrenaline-pumping experience? The theme should match the level of excitement and engagement you want to provide for your players.
4. Make It Immersive
Players want to experience something visually appealing and immersive. Consider incorporating props and murals that match the theme and help create a believable setting in an experience that reminds them of their favorite movies and videogames in a setting they can’t get at home.Technology like AI Targets add another dimension to your arena and can provide advanced game formats. Imagine a Power-Up Mode where players can get a temporary powerup like spy mode, cloaking, weapon upgrades just like in their favorite video games.
Have questions or want more info? Check out laserblast.com or email us at marketing@laserblast.com.