360 Event

The Amusement Education Event for Startups and Operators

Bringing the best together to educate, inspire, and network for 3 unforgettable days

June 8-10, 2020








Embassy Suites
Indianapolis, IN

Become Empowered

As an amusement business owner, you encounter challenges that take time, effort, and energy to overcome. What would it be like to sit in a room full of experts who can solve your biggest challenges? Think about the results you could achieve and the progress you could make.

The 360 Event is an immersive seminar that will empower you with the knowledge to solve these problems. You will leave this event with an action plan that will save you thousands in avoidable costs and maximize revenue for years to come.

Is 360 Right For You?

We’ve had hundreds of existing and aspiring operators attend this event from all over the world. Even though they all had unique challenges, the experts at this event helped set them up for long-term success.

Go Beyond Online Research

Smart business owners know there’s something special about “being in the room” at events like this. It’s one thing to watch a video or read a blog post online. But there’s something truly amazing about being in the room, getting personal feedback, and seeing how other operators solve their problems. You’ll learn more in 3 days than you could from months of searching online. Guaranteed.



You’ll meet 60-80 operators from around the country. This is your opportunity to network, ask questions, and learn.



Some of the best experts in the industry will present and provide actionable tips to help you grow your business.



We have operator interviews and panel discussions where you can ask questions and collaborate with everyone in the room.


Site Visits

Visit and tour multiple entertainment centers. Analyze the differences in layout and market to make more informed choices for your own business.


1-on-1 Meetings

Schedule meetings with the top vendors in the industry to deep-dive on your project, your needs, and your goals.

What Makes 360 Different?

All the educational events in this industry are beneficial. In fact, we attend and support many of them. Because there are so many great events, we’ve worked hard to make 360 different:


  • It’s 100% education-focused. No sales pitches and no pressure.
  • See panel discussions that are beneficial to both operators and startups.
  • The content includes high-level business strategy and leadership skills for owners.
  • We also cover day-to-day operations content for you and your managers.
  • We help you create actionable goals and we provide accountability follow-up calls.
  • We have site visits, operator interviews, keynote presentations, and much more.


Several members of our own team are speaking, and we love sharing our extensive attraction knowledge with operators from around the world. We also work with the best speakers, experts, and consultants in the amusement industry. These experts will provide action items you can apply to every aspect of your business.

June 2020 speakers will be announced soon. These were our February 2020 speakers:

Armando Lanuti

Armando Lanuti

Creative Works

Russ Van Natta

Russ Van Natta

Creative Works

Danny Gruening

Danny Gruening

Creative Works

Jerry Merola

Jerry Merola


Laura O'Neal

Laura O'Neal


Gary Smith

Gary Smith

US Design Lab

Kevin Williams

Kevin Williams


Kevin Lonzo

Kevin Lonzo

Lonzo Law

Jason Barnaby

Jason Barnaby

Firestarters, Inc.

David Wallace

David Wallace

Turfway Entertainment


We start with the foundations of design and development, with topics such as site selection, business plan best practices, and funding qualifications. Then we incorporate marketing and operational presentations and teach you things like the fundamentals of laser tag, employee training, and online marketing tactics.

– Event Starts at 2:00pm on Monday June 8 –

– Event Ends at 3:00pm on Wednesday June 10 –


The 360 Event has received a 4.8 star rating on a 5 star scale from hundreds of attendees over the years. We’ll let them do the talking…

Stacey Niedfeldt, Widgets

“The amount and quality of information these past 2 days would have taken countless days and hours of research and reading to obtain on my own. There is no substitution or better event to attend as a laser tag operator or FEC owner.”

Bob Switalski, Fun N Stuff Amusements

“Creative Works brought together a large number of industry professionals that helped provide invaluable information, best practices, and insight into our industry. They combined it with just the right amount of leadership and practical business knowledge to help improve existing companies and give a great foundation to future businesses.”

Tommy Barberini, Oak Mountain Lanes

“I wish we would have attended this event before we opened our bowling alley. The information provided was extremely eye opening, even after 13 years of being in the business. We would have definitely done some things differently had we attended this event before opening. I highly recommend this to anyone that is thinking about opening any type of entertainment center.”

Brit Jacobs, Langer Entertainment LLC

“A must for the owner considering building or upgrading a facility. Would recommend revisiting every 3 years at a minimum.”

Daniel Antoniou, Xplore Kids, Inc.

“As an FEC owner this trip has been worth every minute. Very relevant and insightful information shared by the industry’s best.”

Shannon Kubiak, FunDimension

“I can honestly say that unless you are a consultant, you WILL learn and find something to apply to your FEC or to yourself for improvement.”

Kim Green, Xtreme Adventure Zone

“This event has provided so much insight into the family entertainment industry as well as so many valuable relationships going forward. Every member of the Creative Works staff is amazing, knowledgeable, and so energetic. This has been an awesome experience and the attention to detail has been amazing.”

Location and Travel

The 360 Event takes place at the brand-new Embassy Suites Event Center near the Indianapolis airport. The hotel is attached to the event center, so you can experience the entire event without needing to drive anywhere.

Event Location

Embassy Suites Event Center

2353 Perry Road, Plainfield, IN, 46168

Event Hotel

Embassy Suites Hotel

Group Rate Link – use if booking before May 11

Booking Code: CWJ

Regular Rate Link – use if booking after May 11

6089 Clarks Creek Road, Plainfield, IN 46168

Upcoming Event: June 8-10, 2020

Event Start

Check-in begins Day 1 (Monday) and the event will start promptly at 2:00pm

Event Conclusion

The event will conclude on Day 3 (Wednesday) around 3:00pm, but we encourage you to stay through the night for other networking opportunities. The attendees who fly out Thursday afternoon/evening usually miss the final few presentations. If you’re investing the time and money to attend, you probably don’t want to miss anything.


We will provide snacks and dinner on Day 1 (Monday), lunch and dinner on Day 2 (Tuesday), and lunch on Day 3 (Wednesday). You receive complimentary breakfast every morning if you stay at the Embassy Suites Hotel.

Take Notes

You’ll receive an informational binder in which you can take notes of everything you learn during the event.


Please bring a light jacket or wear layers as the conference room will be quite cool and we want you to stay comfortable.


Some adult language will be used during the event. Attendees should be at least 18 years old and involved in the business.


Upcoming Event: June 8-10, 2020

Early-Early Bird

Expires 5/4


Early Bird

Expires 5/18


Standard Rate

Expires 6/5


All 2020 Event Dates

June 8-10, 2020

Indianapolis, IN

October 6-8, 2020

Indianapolis, IN


Will the event sell out?
The 360 Event has grown in popularity over the years, and it almost always sells out. To make sure you don’t miss it your chance, register today!
What if I have a scheduling conflict and can't attend the upcoming event?
We completely understand. As a business owner, you have a lot on your plate. That’s why we host this event multiple times each year. If you can’t attend the upcoming event, take a look at our future dates.
What will I learn?
In short, you’ll learn everything you need to successfully open and operate attractions. This includes design & development topics (site design, real estate negotiations, funding strategy, etc) and marketing & operation topics (attraction operations, hiring and training, marketing, etc). Plus you’ll have the opportunity to meet fellow operators from across the country.
What's included in my registration cost?
We take care of just about everything you need. We cover all meals from Monday dinner through Wednesday lunch. In addition, we provide a custom event binder where you can take notes, along with a welcome bag with lots of goodies. Your registration does not include travel or lodging.
What should I bring?
A positive mindset! This event is packed with information, so make sure you’re ready to learn and engage. As mentioned in the previous FAQ, we provide just about everything else you need, but bring a jacket or wear layers as the conference space will be quite cool. If you have site designs, business plans, or any other materials, bring them. These will be helpful during your 1-on-1 meetings with our team and the other vendors.
What time does the event start?

The event starts on Day 1 at 4:00pm. For full details on the times and schedule, please see the Agenda section of this page.

If I already operate a center, is this the right event for me?
Yes! You’ll learn a lot of practical operations, marketing, and leadership info that will improve your staff, your facility, and your profits.
If I want to open my first center, is this the right event for me?
Yes! You’ll learn about finding the right location, funding your project, designing your site, and selecting the right attractions. Plus you’ll get a ton of practical operations, marketing, and leadership info that will set you up for success when you open.
What partners/vendors will you have at the event?
We pride ourselves on working with the best vendors in the industry. You can see the full list of partners attending this show in the next section on this page.


This event wouldn’t be possible without the support of our amazing Partners. All of these companies will be present at the event, so you can schedule 1-on-1 time to ask questions and learn about their products and services.