360 Event
Amusement Education for Startups and Operators
Learn The Tools To Build A More Profitable Business
September 10-12, 2024
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Connect With Entrepreneurs And Business Owners
The family entertainment industry is about more than just making a profit. You create a place where people can celebrate together, escape together, and make memories together. You make a difference in people's lives!
But, here’s the reality. In the stress (and sometimes chaos) of day-to-day operations, it’s easy to lose sight of your impact. The Amusement 360 Event is the perfect place to clear your head, connect with others in the industry, and create energy and momentum in your business.
This is not a typical educational event. It’s an EXPERIENCE unlike anything else in the industry. There’s a reason 100% of attendees would recommend this event to industry colleagues. Whether you’re looking to open your first venue or you're a veteran operator, you WILL learn valuable tools and meet amazing people.
Real Results From Real People
Revenue Growth
100%
of attendees learned something that grew their top-line revenue.
Leadership
98%
of attendees learned something that helped them become a better leader.
Profitability
98%
of attendees learned something that improved their profitability.
Recommendation
100%
of attendees would recommend this event to industry colleagues.
*Results based on surveys conducted at the April 2023 and September 2023 events, and completed by 68 attendees.
Is The 360 Event Right For You?
New Startups
As you look to open your first venue, there is so much to learn. How much space do you need? What attractions make most sense for your goals? What are the best ways to get financing? How do I hire the right employees? At this event, experts will answer all these questions for you. In fact, we have an education track specifically catered to you as a new startup.
Plus you'll get the opportunity to watch interviews with existing operators, network with others in the industry, watch valuable panel discussions, and more. The things you'll learn at this event will help you avoid mistakes, save money, and create long-term success.
Existing Operators
At this event, you have the opportunity to meet with operators face-to-face for education, networking, and fun! We all know there's something special about being in the room, being focused and present, and growing the industry together. There will be so much valuable content that you don't want to miss: risk mitigation, PR and marketing strategies, avoiding hidden costs, improving profitability, employee productivity, operator interviews, and much more.
Plus we have an amazing keynote speaker and additional leadership presentations designed to help you become a better business owner, a better leader, and a better communicator.
Agenda
We are finalizing an amazing lineup of content for you at this event. Everything from leadership and business growth strategies to operational and marketing tactics. The event starts at 2:00pm Eastern on Tuesday, September 10 and ends at 2:30pm Eastern on Thursday September 12.
| Time | Speaker | Topic |
| 2:00pm - 2:15pm | Danny Gruening | Be a HERO to Your Community |
| 2:15pm - 2:45pm | Danny Gruening Russ Van Natta |
FECs Today and the Future of Entertainment |
| 2:45pm - 3:15pm | Jerry Merola | Is Now The Time to Grow Your Brand? |
| 3:15pm - 3:30pm | Networking Break | |
| 3:30pm - 4:00pm | A&A Global Embed Redemption Plus Semnox |
Panel Discussion - How to Create a Profitable Arcade Ecosystem |
| 4:00pm - 4:30pm | Jenny Emley Keri Little |
Operator Interview - High Five |
| 4:30pm - 5:00pm | Networking Break | |
| 5:00pm - 6:00pm | Scott Harvey | Keynote - Silence Kills: Communication Tactics with a Hostage Negotiator |
| 6:00pm - 7:30pm | Theme Factory Tour | |
| 7:30pm - 10:00pm | Dinner, Drinks, and Fun! |
| Time | Speaker | Topic |
| 9:00am - 9:15am | Russ Van Natta Kimberly Schilling |
Day 2 Kickoff |
| 9:15am - 9:45am | Betson Delta Strike QubicaAMF Shaffer |
Panel Discussion - The Evolution of Attractions and Games |
| 9:45am - 10:30am | Networking Break | |
| 10:30am - 11:00am | Frank Price | Guest Engagement: Give Your Business a Heart |
| 10:30am - 11:00am | Dave Wallace | The Big Picture: What to Expect from Start to Finish |
| 11:10am - 11:40am | Beth Standlee | How to Hire, Compensate, and Incentivize a Group Sales Pro |
| 11:10am - 11:40am | Jerry Merola | How to Secure Project Financing |
| 11:50am - 12:20pm | Kevin Lonzo | How to Scale: Additional Locations vs Licensing vs Franchising |
| 11:50am - 12:20pm | Jason Wistreich | More Than Drawings: The Unexpected Value of Architects |
| 12:20pm - 1:30pm | Networking Lunch | |
| 1:30pm - 2:00pm | Kashif Ahmad | The Story of Data and How it Can Drive Business Growth |
| 1:30pm - 2:00pm | Adam Kleinhenz Britannie Betti |
Arcade 101: The Science Behind the Game Room |
| 2:10pm - 2:40pm | Sherry Howell | 5 Simple Ways to Increase Revenue by a Million Dollars |
| 2:10pm - 2:40pm | Sarah Vigil | The Ingredients of a Successful Grand Opening Marketing Plan |
| 2:50pm - 3:20pm | CenterEdge Software Party Center Software ROLLER |
Panel Discussion - How to Maximize Software Tools |
| 3:20pm - 4:15pm | Networking Break | |
| 4:15pm - 5:00pm | Chris Albano | Operator Interview - Stars and Strikes |
| 5:00pm - 5:30pm | Danny Gruening | Create Fulfillment as a Business Leader |
| 5:30pm - 9:30pm | Off-Site Trip for Networking, Food, and Fun! |
| Time | Speaker | Topic |
| 9:30am - 9:45am | Russ Van Natta Kimberly Schilling |
Day 3 Kickoff |
| 9:45am - 10:15am | Dennis McIntire | Operator Interview - B&B Theatres |
| 10:15am - 11:00am | Networking Break | |
| 11:00am - 11:30am | Dave Wallace | The Power of Food and Bar in Your FEC |
| 11:30am - 12:00pm | Armando Lanuti | Grow your Business with a Vivid Vision |
| 12:00pm - 1:00pm | Networking Lunch | |
| 1:00pm - 1:45pm | Kimberly Schilling Armando Lanuti |
Generosity Fuels your Growth |
| 1:45pm - 2:15pm | Kevin Loughery | How to Boost Your Business with Local Media Coverage |
| 2:15pm - 2:30pm | Danny Gruening | Event Review and Next Steps |
Experts
Several members of our own team are speaking, and we love sharing our extensive attraction knowledge with operators from around the world. We also work with the best speakers, experts, and consultants in the amusement industry. These experts will provide action items you can apply to every aspect of your business.
Armando Lanuti
Creative Works
Russ Van Natta
Creative Works
Danny Gruening
Creative Works
Kimberly Schilling
Creative Works
Jenny Emley
High 5
Keri Little
High 5
Chris Albano
Stars and Strikes
Dennis McIntire
B&B Theatres
Scott Harvey
Speaking of Harvey
David Wallace
Turfway Entertainment
Jerry Merola
Amusement Entertainment Management
Beth Standlee
TrainerTainment
Kevin Lonzo
Lonzo Law
Kevin Loughery
Prospr Communications
Frank Price
FL Price
Kashif Ahmad
Embed
Sherry Howell
CenterEdge Software
Sarah Vigil
Trifecta Management
Jason Wistreich
JKRP Architects
Britannie Betti
Betson
Adam Kleinhenz
Shaffer Distributing
Recap Video
We work hard to create events that are educational, valuable, and FUN! Check out some of the highlights from our last event in April 2024!
Testimonials
Here's a small sample of the amazing feedback we received from attendees at last year's events!
"Creative Works put on one of the most energizing, educational programs we've attended. The learning opportunities and networking experiences were outstanding. We can't thank you enough."
Rebecca Garza
"Amusement 360 is such an amazing, well run, well organized event. The attention to detail is not lost on the attendee. The quality of speakers, interviews, and sponsors is top notch! This has become a don't miss event."
Sandy Johnson
"The value of the knowledge recieved can't be assigned a monetary value. The amount of mistakes that result in a loss of time and money will absolutely be prevented/limited by attending."
Chris Bowles
“I would encourage any and every person that is opening an FEC to attend, no matter the distance, price, or convienence to attend. It has saved me tens of thousands of dollars in misteps and do-overs.”
Brent Faulk
“What I learned in 2 1/2 days would have taken many years of real world trial & error experience to achieve and understand”
Jeremy Hamilton
“The show was executed beautifully. The content was relevant, personal, and has the ability to be applied to any style of FEC."
Grady Hinchman
"Every speaker had valuable information that I could put into play immediately with my team to provide a better experience for our guests or for our team members."
Jared Harrelson
"I recieved my money's worth in the very first session! It has been fantastic to network with so many professionals and operators. Everyone is so willing to share information. It feels like a ridiculously fun family."
Jenni Trimble
“If you are just starting out, don’t just come once. Each 360 will build on each other. You will meet new people, and learn so much!”
Tim Pokorski
“Creative Works puts on the best event for new and existing operators. There is something for everyone, regardless of experience, to learn.”
Jim Webber
“I’ve been in the industry 16 years, I really appreciate the higher level topics and the topics that apply across and outside of our industry.”
Scott Logan
“This event just saved me massive headaches I never would have seen coming. My confidence to suceed in this industry is through the roof! “
Willie Blount
Register
360 Event Registration
Location: Indianapolis- Printed Event Booklet and Attendee Welcome Bag
- Door Prize Raffles
- Networking With Entrepreneurs and Operators
- Educational Presentations, Operator Interviews, and Panel Discussions
- Keynote Presentation
- Theme Factory Tour and Off-Site Party
- Meals During Event
- Transportation During Event
Still not sure if you’re ready to attend? Click here to ask a question!
Location and Travel
The 360 Event takes place at the Embassy Suites Event Center near the Indianapolis airport. The hotel is attached to the event center, so you can experience the entire event without needing to drive anywhere.
Event Location
Embassy Suites Event Center
2353 Perry Road, Plainfield, IN, 46168
Event Hotel
Embassy Suites Hotel - Book Now
Book by August 22 for the discounted group rate of $172/night
6089 Clarks Creek Rd, Plainfield, IN 46168
Event Details
Event Start
Check-in begins Day 1 (Tuesday) and the event will start promptly at 2:00pm
Event Conclusion
The event will conclude on Day 3 (Thursday) around 2:30pm, but we encourage you to stay through the night for other networking opportunities. The attendees who fly out Thursday afternoon/evening usually miss the final few presentations. If you’re investing the time and money to attend, you probably don’t want to miss anything.
Meals
We will provide snacks and dinner on Day 1 (Tuesday), lunch and dinner on Day 2 (Wednesday), and lunch on Day 3 (Thursday). You receive complimentary breakfast every morning if you stay at the Embassy Suites Hotel.
Take Notes
Clothing
Language
FAQ
Will the event sell out?
What if I have a scheduling conflict and can't attend the upcoming event?
What will I learn?
In short, you'll learn everything you need to operate a more profitable location-based entertainment venue. This includes design & development topics (site design, real estate negotiations, funding strategy, etc) and marketing & operation topics (attraction operations, hiring and training, marketing, etc). Plus you'll have the opportunity to meet fellow operators from across the country.
What's included in my registration cost?
We take care of just about everything you need. We cover all meals from Tuesday dinner through Thursday lunch. In addition, we provide a custom event binder where you can take notes, along with a welcome bag with lots of goodies. Your registration does not include travel or lodging.
What should I bring?
What time does the event start?
The event starts on Day 1 at 2:00pm. For full details on the times and schedule, please see the Agenda section of this page.
If I already operate a center, is this the right event for me?
If I want to open my first center, is this the right event for me?
What partners/vendors will you have at the event?
Partners
This event wouldn’t be possible without the support of our amazing Partners. All of these companies will be present at the event, so you can schedule 1-on-1 time to ask questions and learn about their products and services.
Gold Partners
Silver Partners
Supporting Partners
